LeadPages vs OptimizePress – Which is Superior?

Leadpages and Optimize Press are two of the biggest players in the landing/sales page builders industry. Both have nifty-features, different styles, and significant number of users behind them. You might be wondering, which is the best for me?

In our Leadpages vs optimize press comparison, we’ll take you through the features, strengths, and weakness of both platform so that you can know what to expect when using them. Here we go:


OPTIMIZEPRESS                                                                                LEADPAGES

OptimizePress is a page builder that was designed for folks who want to create functional and beautiful sales pages, landing pages, squeeze pages, and lead generation sites. The builder comes with a variety of conversion-friendly templates and nifty features that simplifies the process of designing and deploying sales or marketing pages.


  • Feature-rich
  •  30 + Templates
  • Highly-customizable
  • 3rd party add-ons


  •  More technical
  • Lack of portability
LeadPages is one of the most popular landing page builders in the market.  Specifically, it was designed to help folks nurture and generate leads. What makes this builder popular is that it’s easy to use and offers great features and plenty of customization options.



  • Conversion-focused
  • Easy to use
  • Variety of templates
  • 3rd party integrations supported


  •  Limited customization options
  • Quit pricey

Must read: Leadpages vs Unbounce:  Landing Page Battle Off!

3rd Party Integrations/Addons

When it comes to building and deploying the perfect landing page or sales page, you always want to make sure that your preferred builder integrates perfectly with your existing marketing and communication tools. LeadPages integrates seamlessly with all major email solutions, social medial, and CRM tools. You can integrate your page with Aweber, InfusionSoft, Salesforce, Facebook, and even WordPress.
leadpages vs optimizepress addons

Likewise, OptimizePress integrates with just about any email marketing platform and lead generation tool on the market. With just a few clicks, you can integrate your landing or sales pages with MailChimp, InfusionSoft, FastMember, Google Analytics, and OfficeAutopilot.

Design & Ease of Use

Designing and customizing landing pages with LeadPages is a breeze.  You can create squeeze pages and webinar registration pages with ease as well. Once you select your template, you can easily modify the colors, images, and text easily. You get almost full control over the layout and organization of content with Leadpages which is a plus.

Drag and Drop Editor

Similarly, OptimizePress lets you create just about any kind of page within WordPress. You can create landing pages, sales pages, membership portals, product launch funnels, and webinar registration pages, and even authority blogs. Just choose your template and then drag and drop images, texts, and videos wherever you want. Configuration may take a little more time if you’re using it for the first time.

Pre-Made Templates

One of the joys of using sales or landing page builders is the availability of pre-made templates. In our Leadpages and Optimizepress comparison, we’d like to say both builders come with a fair share of user-friendly and responsive templates. OptimizePress boasts of a selection of 30 great templates to choose.  Most, if not all, templates are responsive and user-friendly giving you a head-start when designing and creating landing pages.


Similarly, LeadPages carries a decent selection of easy-to-use templates. There’s a template for just about any kind of landing page, sales page, or optin-pages. The best part is that their templates are categorized which makes it easy to sort and select them. OptimizePress has an upper hand in terms of numbers but LeadPages scores highly in terms of conversion focus.


When customizing a landing page or sales page, it’s always nice to go for a builder that gives you the flexibility to customize your pages the way you want. Leadpages is much easy to use but the only shortcoming is that it doesn’t offer great customization options. Chances are you will be stuck with available configuration that limits you to making basic change to a landing page. Even making some basic changes to things such as lists or bullet points can be frustrating.

In contrast, OptimizePress gives you a greater degree of flexibility in design and customization of pages. The drag and drop feature lets you lay out pages the way you want. Also, you can add page elements or delete any that you don’t want. What makes it cool is that you can build a page from bottom up. If you want to experiment with different designs or tap your creative energy, Optimizpress is the best bet.


Price is definitely one of the things that consumers look at when shopping for landing page builders. It’s nice to know that Leadpages and optimize press offers clients a mix of quality and value. Here’s how they are priced. Leadpages offers three packages: standard, pro package, and advanced package. Standard is good for starters, Pro for SMes, while Advanced for large enterprise and companies.

LeadPages Software pricing

The standard package costs $25/month and $300/year. Pro package costs $49/month and $480/year while advanced package has no monthly plan. Annual subscription costs $2,388/year and comes with everything included in Standard and Pro packages.

On the other hand, Optimizepress offers three packages: core, publisher, and pro.

OptimizePress Checkout Pricing — OptimizePress Core starts at $48.50 or you can pay one-time $97. It’s suitable for startups or anyone who’s testing the waters. Publisher costs $59.95/year or $197 on-off. It’s ideal for medium sized businesses. The publisher package costs $79.95 (costs $297 on-off) and it is suitable for well-established companies.

Leadpages vs Optimize Press-  VERDICT

Frankly, there isn’t much difference between both builders. Both come with more or less the same features. What you can do with one you can do with another. The only thing that separates both is the pricing, ease of use, and variety of templates.

If you’re looking for a builder that offers many customization options, versatility, and plenty of integrations, OptimizePress is a great option. If you’re looking for a user-friendly and conversion-oriented sales or landing page builder, LeadPages is the better option. What you choose depends on your marketing needs and what value you’ll get.


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